nike

DIRECT INSIGHTS FROM KOBE BRYANT ON THE KOBE X

Over nearly two decades of dominance, Kobe Bryant has racked up championship rings, gold medals, scoring titles, All-star appearances and an MVP trophy. While blazing this trail of greatness, he has evolved into basketball’s most dangerous grandmaster, a razor-sharp tactician who combines formidable physical gifts with obsessive attention to detail and incomparable mental toughness. “I see five moves ahead, man and it’s no joke,” Bryant says. READ MORE

NIKE BASKETBALL COLLECTION HONORS NYC’S ICONIC CITYSCAPE AND FUTURE-FORWARD ENERGY

New York City’s infectious energy and fast pace connect the city’s five boroughs – providing a perfect backdrop for this month’s festivities. Nike Basketball drew inspiration from the distinctive architecture that dots New York’s skyline for the new collection featuring the KOBE X, KD 7, KYRIE 1 and LEBRON 12. READ MORE

NIKE, INC.’S 10-YEAR COMMITMENT TO BLACK HISTORY MONTH

As Black History Month begins, NIKE, Inc. proudly honors the accomplishments of black heritage worldwide, in sport and beyond. What began a decade ago with a special BHM-themed Nike Air Force 1 has evolved into a company-wide, global effort recognizing civic leadership and multicultural progress. READ MORE

NIKE DESERT JOURNEY COLLECTION HONORS ARIZONA’S SALT RIVER PIMA COMMUNITY

To honor the location of this year’s big game, Nike enlisted the talents of O’odham tribe member Dwayne Manuel, MFA, who specializes in drawing and graffiti art and resides in the Salt River Pima-Maricopa Indian community in southern Arizona. Manuel’s design for Nike Sportswear’s new Desert Journey collection interprets two traditional symbols, the war shield and the whirlwind, which together reflect Manuel’s heritage and illustrate the modern competitor’s long, battle-filled journey to reach the final destination. READ MORE