boost

adidas Unveils Ultra BOOST with Highest Energy Return Yet

adidas today brings unprecedented comfort and energy to runners with the launch of its most technically-advanced running shoe yet, Ultra BOOST. The full-length BOOST midsole is comprised of 3,000 energy capsules – 20 percent more than any shoe to date. The carefully-engineered Primeknit upper provides a precision fit and maximum breathability, while the midsole technology returns energy with each step. READ MORE

adidas and Kareem Abdul-Jabbar unveil Black History Month Collection

adidas and Kareem Abdul-Jabbar today unveiled a limited edition Black History Month Collection inspired by the NBA’s all-time leading scorer and one of the game’s most prominent philanthropists and ambassadors. Each basketball shoe model and specialty packaging features sepia tones, inspirational quotes and details that provide a vivid journey through the four most important eras of his legendary and record-breaking career. READ MORE

adidas Unveils Redesigned Supernova Glide Boost 7

Today adidas unveils the new adidas Supernova Glide Boost 7. The biggest update is in the women’s silhouette, created specifically for female runners. The redesigned upper is sleek, slimming and stylish while maintaining the legacy and performance integrity of Supernova footwear. The adaptive Techift provides a smoother silhouette that’s more flattering to the female foot. READ MORE