adidas

adidas Unveils Ultra BOOST with Highest Energy Return Yet

adidas today brings unprecedented comfort and energy to runners with the launch of its most technically-advanced running shoe yet, Ultra BOOST. The full-length BOOST midsole is comprised of 3,000 energy capsules – 20 percent more than any shoe to date. The carefully-engineered Primeknit upper provides a precision fit and maximum breathability, while the midsole technology returns energy with each step. READ MORE

adidas and Kareem Abdul-Jabbar unveil Black History Month Collection

adidas and Kareem Abdul-Jabbar today unveiled a limited edition Black History Month Collection inspired by the NBA’s all-time leading scorer and one of the game’s most prominent philanthropists and ambassadors. Each basketball shoe model and specialty packaging features sepia tones, inspirational quotes and details that provide a vivid journey through the four most important eras of his legendary and record-breaking career. READ MORE