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adidas Unveils Ultra BOOST with Highest Energy Return Yet

adidas today brings unprecedented comfort and energy to runners with the launch of its most technically-advanced running shoe yet, Ultra BOOST. The full-length BOOST midsole is comprised of 3,000 energy capsules – 20 percent more than any shoe to date. The carefully-engineered Primeknit upper provides a precision fit and maximum breathability, while the midsole technology returns energy with each step. READ MORE

adidas Originals | #OriginalSuperstar Film

When the Superstar shoe was first launched by adidas back in 1969, the word ‘Superstar’ was unambiguous. Today, the word has been corrupted to the point of confusion. This year adidas Originals sets out to question what it means to be a superstar, beginning with this film featuring Pharrell Williams, David Beckham, Rita Ora and Damian Lillard. READ MORE