SPOTLIGHT

KOBE IX ELITE “MASTERPIECE”

The provocative KOBE 9 Elite embodies Nike’s singular focus on delivering innovation that makes athletes better. Evidence of Nike’s passion to simultaneously push the limits of design is best proven in the details.
In this exclusive look at the KOBE 9 Elite Masterpiece we decode the creation of this striking shoe by sharing nine design details from Nike designer Eric Avar.
More than two years in the making, Avar worked closely with Kobe Bryant on the design and development process and estimates the two met in person 15 times, spending hours obsessing details to create The Masterpiece:
Nine design details from Nike designer Eric Avar

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