NIKE DEBUTS THE KYRIE 1 “CEREAL” FOR YOUNG ATHLETES

The KYRIE 1 Cereal is first up as one of a three-shoe Nike Snack Attack Pack for young athletes.

Nike unveils the KYRIE 1 Cereal, the first of a three-shoe Nike Snack Attack Pack designed exclusively for young athletes that will roll out over the coming weeks. The KYRIE 1 Cereal will be joined by unique colorways of the KD 7 and the LEBRON 12, each inspired by the favorite snacks of Kyrie Irving, Kevin Durant and LeBron James when they were kids.

Irving’s shoe was specifically designed to reflect his love of cereal as a kid, and to this day.

“Growing up cereal was always my favorite snack,” said Irving. “I’m so proud of the KYRIE 1 shoe and it’s really cool to have a version of it for young basketball players that celebrates how much I love cereal in a fun way.”
The KYRIE 1 for kids was designed to deliver enhanced flexibility, quickness and durability. The shoe includes many of the features of the adult version but is customized to specifically meet the unique demands of young athletes.

The KYRIE 1 Cereal is available now in Grade School, Pre-School, Toddler and Infant sizes at nike.com and select Nike retail partners.

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